Sponsors Realize New Media Is The Future
Hudson, New Hampshire, March, 28th 2009 — Internet Video Show, Common Man Cocktails has gained sponsorship from big alcohol brands after only six-months of video production. Derrick and Jennifer Schommer, husband and wife, wanted to build their own brand of video show with intentions to fund the shows through advertiser sponsorships. They are accomplishing their goals faster than expected.
They’ve published over 50 episodes between two and ten minutes long in which they teach “the common man” to create spectacular cocktails. The show aims to give people fun recipes to share with friends or use when hosting parties and, with over 65,000 views a month, there are plenty of people ready and willing to learn. Alcohol brands are now beginning to see this new form of media targets exactly the demographic they need to thrive.
“We want to expand the variety of cocktails created at home while keeping them fun, fairly simple and less intimidating. In the process, we’ve learned many bartenders watch the show to pickup new recipe ideas for work. A cocktail book is full of classic recipes, but how do they taste? What should they look like? Are they hard to make? We hope to answer those questions for the viewers” said Common Man Cocktails host Derrick Schommer.
Now they’re getting sponsors involved. “We already have many great sponsored brands including G’Vine Gin, Partida Tequila and Averna on board; bar supply store AwesomeDrinks.com has purchased three months of sponsorship,” said Derrick. The show targets an older 21+ demographic, 47% of which are females. The shows run less than ten minutes long, allowing people to watch episodes quickly; catering to the web surfer’s short-attention span.
About Common Man Cocktails
Common Man Cocktails currently publishes three shows a week at everydaydrinkers.tv, one of which focuses primarily on a 2-3 minute “shooter” episode called Sunday Night Shooters. Viewership is growing and sponsors enjoy the focused advertising attention targeted directly at their audience. “Why pay thousands for back-cover magazine ads when you can speak directly to your audience for much less?” said Derrick.