I like the call the Rejigger “Paint by Numbers” cocktail creation, mainly because the recipe guide reminds me of a paint by numbers grid. Markus, the designer of the Rejigger built is patent pending design off the premise that most great cocktails share common measurement designs. So, to build the basic framework for a cocktail one just needs to look at typical measures and see the patterns.
The Rejigger measures 3-compartments, similar to that of a TV dinner (anyone remember those?) in capacities of: 2 oz., 1 oz., 1/2 oz. With that design, you can create a ton of great pre-prohibition inspired cocktails. Here is one we designed for the folks at Rejigger when we invested in their project on kickstarter:
Ward 8
- 2 oz. Rye Whiskey
- 1 oz. Orange Juice
- 1/2 oz. Lemonade
- Splash of Grenadine (in mixing glass)
Rejig, strain over fresh ice, done.
With the Rejigger you don’t have to measure, just pour the rye into the big chamber, the orange juice into the smaller chamber and the lemonade into the last chamber. Then, add a bit of grenadine to your pint glass with ice, toss that Rejigger onto the pint glass and give it a shake–done.
Is it too brainless?
I’ve heard some resistance to the rejigger from some of our fans who say it degrades the cocktail creation experience, the industry and overall is a bad thing to produce. I challenge that! I believe a simple bar accessory that makes cocktail creation more accessible to folks too intimidated by cocktails is a great thing for the industry. There are many people too intimidated or worried that they’re going to just “do it wrong.”
The challenge of getting people to feel good about themselves with something new goes a long way. If we can get people to rejigger themselves a Ward 8, Margarita, Lemon Drop orWhiskey Sour we are on our way to opening up their eyes to additional cocktail designs. Opening their eyes, easing their way into cocktail creation is step-1, than we’ll work on getting them a shaker, a measuring cup and a few more ingredients to start really messing around.
Do you know someone that would love a great cocktail but doesn’t know how to go about it? That is the exact target audience of a Rejigger in my mind. What do you think? Let us know.
Want to pre-order a Rejigger today? I was an initial investor and I’m going to be one of the suppliers of the Rejigger so you can order them right from AwesomeDrinks.com.
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