Rum Aged Statements – Deceptive Rum Ages

How much do you really know about your rums age? There are different ways that companies can label ages on their product, but you’ll find there are some special marketing practices to trick you into thinking something is an “age”, but it’s just a number.

Are you being deceived?

0:00 Introduction
0:16 Aged “a minimum”
0:50 No age?
1:06 Or list them all transparently!
1:20 Oh oh, marketing happens…