Brave Spirits, Supporting Those Whom Protect and Serve

You may love a great beer, love a fine wine or a sweet liquor but you and your family in the United States all have one thing in common: you enjoy your many freedoms. If it were not for those that protect our towns from fire, crime and foreign attack we’d not be able to enjoy our spare time and our spirits.

In order to assure we get both great liquor and great protection, Brave Spirits, was born to cover both of our needs. Every product they sell results in a USD $2.00 donation to our men and women in uniform, police, fire and military.

“Brave Spirits is for Soldiers. Marines. Sailors. Airmen. Police officers. Fire fighters.
You come to the rescue. You protect. You defend American freedom.
You are America’s bravest.”

The company is founded by David Fox and directed by his wife Jennifer. Together the pair hopes to help build our folks in uniform while committing a great beverage to its customers.

David Fox has always felt a personal connection to members of the military, police and firefighters that work hard to serve and protect our nation everyday.  With a father who served in the Korean War and many friends and family who have served in varying capacities, David yearned to develop a brand that speaks to these women and men, and most importantly one that thanks them.  Drawing upon his successful career in marketing spirits, David has created Brave Spirits, an all-American made line of spirits that honors, remembers and celebrates the people that defend and protect our country.

Jennifer Dempsey Fox serves as the Director of the Brave Spirits Foundation and the Chief Financial Officer (CFO) of Brave Spirits.  The Brave Spirits Foundation distributes the $2 a bottle donation that Brave Spirits makes towards charities supporting the military, police and firefighters.  The board of advisors is comprised of current and former members of the military branches, police and firefighters.

It’s hard to imagine being able to drink a relaxing beverage with bombs destroying our neighbors house, people living homeless in the back yard and gunfire waking us up every night. Police help lower crime rates and protect our possessions and lives while fire fighters save our lives when the unexpected happens, all under the shield of our military forces. This is what makes many other countries jealous of our homeland, we have little to complain about.

Here are the beverages you’ll be able to select from:

Valor Vodka
This product is crafted in recognition of the depth of character and level of bravery that our men and women in uniform possess.   Valor is showing courage, boldness and determination in the face of great danger.  Medals are given to those who demonstrate Valor.  It is not a word used lightly.

At Ease Rum
This product is about relaxing.  It is about being off-duty.  It is about letting the job and stress melt away.  This is a weekend pass.  It is R&R. It is optimistic. This is about good times while always being respectful of the uniform.

First In Whiskey
This product is about bravado.  It takes incredible guts to be the first in.  It is about the first ones to run at the danger.  The first ones will be in the thick of it before anyone else is prepared to help.  This is the epitome of courage and bravery.  The Marines say they are the First To Fight.  Firefighters say they are the First In and Last Out.  First In is about responding in an instant when called.

Standing Guard Gin
This product is about placing yourself between the good guys and the bad guys.  It is about being the wall that protects.  Those that Stand Guard accept the awesome responsibility to stop enemies and save lives. It is for the military, police and firefighters that keep watch over the citizens of our great country.

BRAVE SPIRITS, THE SPIRITS LINE DEDICATED TO AMERICA’S MEN AND WOMEN IN UNIFORM, AVAILABLE
FOR FIRST TIME EVER

Pennsylvania Marks Inaugural Market For
100% American-Made Spirits Line

NARBERTH, PA, June 23, 2008 — Co-founders David and Jennifer Fox announced today that Brave Spirits (http://www.bravespirits.com), a new line of 100% American-made premium spirits, is now available for the first time ever in its home-state of Pennsylvania.  Brave Spirits, consisting of Valor Vodka, First In Whiskey, Standing Guard Gin and At Ease Rum, was founded on the principles to honor, remember and celebrate the men and women who protect and defend America everyday. In Pennsylvania, Brave Spirits is available in 20 wine and spirits outlets across the state as well as military bases Ft. Indiantown Gap, Carlisle Barracks, Tobyhanna and C.E. Kelly.  Brave Spirits believes in giving back, donating $2 from every bottle sold to the Brave Spirits Foundation.  The Foundation will have an Advisory Board composed of retired members of America’s services, Firefighters and Police, who will determine to which charities and foundations proceeds will go.

“Brave Spirits is the result of a life-changing visit to the Marine’s Memorial Club & Hotel in San Francisco,” said David Fox.  “I was so impressed by the level of dedication, commitment and bravery these marines demonstrate. I wanted to toast them.  But then I thought, ‘shouldn’t there be a spirit that honors them?’  Of course that spirit would have to be 100% American made.”

“I am excited to be a member of this Board whose mission is both unique and ambitious,” said Brave Spirits Foundation Board Member Ret. Rear Admiral John J. Sweeney.  “I am eager and proud to ensure that our men and women who serve, as well as their families, are properly supported through the donations of the Brave Spirits Foundation.” Jennifer Dempsey Fox, Director of the Foundation, said, “Our goal is to benefit the lives and families of these men and women.  The mission of the foundation is to benefit charities that keep them safe, help them recover and help them to celebrate. We feel that this foundation will have a profound impact right here in Pennsylvania by providing the extra support that they need in many different ways.”

Brave Spirits is a distinctly American brand— 100% of the ingredients are American-made with distillation taking place in Kansas, Illinois and Iowa.  Each bottle is crafted in appreciation of the sacrifices that American soldiers, sailors, airmen, Marines, National Guard, police officers and firefighters, as well as their loved ones, make every single day.  “We tried to make the donation $3 a bottle but it didn’t work,” said David Fox.  “We think a product dedicated to the men and women who serve should be 100% American made- that is what Brave Spirits is all about — celebrating America.” Brave Spirits will continue to expand aggressively and strategically in the United States.  The entire Brave Spirits line carries a suggested retail price of $19.99.

About Brave Spirits
Founded in 2008 by David and Jennifer Fox, Brave Spirits is the ultimate American spirit line, created in respect and honor of the men and women across the world who defend America daily. Brave Spirits believes in giving back, making a $2 donation from every bottle sold to the Brave Spirits Foundation, which is directed by co-founder Jennifer Fox. The Brave Spirits Foundation, made up of retired service members, decides the appropriate charities and foundations to allocate proceeds to, from family members to veterans and active service members.