🛢️🛢️ “Dirty Little” Secrets About The Vodka Industry?

Time to uncover some of the deep secrets about the vodka industry and how it goes about selling you its ultra premium branded spirits. The dirty little secrets of vodka are many.

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The TTB’s Classification of “Vodka” and Grain Neutral Spirits (GNS): https://www.ttb.gov/spirits/bam/chapter4.pdf

The secrets are plenty as we dig deeper into what makes a brand. For instance, using a company like Ultra Pure (https://ultrapure-usa.com/) allows you to create your own 4x distilled vodka without having to ever touch a still or legally own a still. Yet, you can still sell your own branded product _and_ label it “hand crafted”, what!?

Sure, you can go out of your way to make an artisanal vodka but at what cost? How are you going to market it with a better story than a company that buys grain neutral spirit (GNS) from the lowest shop and cuts it with their super premium water supply?

Oh yeah, what about that charcoal filtration? Or…any filtration at all? Sure, you can make a great 3x distilled vodka but why would you need to clean it to make it completely odorless unless, of course, the odor it gives off is rough and ugly?

What about copper pot distilled vodka? That makes it more expensive, right? What if you found out you can’t distill vodka in a pot still without having columns to purify it to its legal 95%/96% standards?

Pure vodka is more expensive vodka and you’re willing to pay for it, even if the purity of the vodka is to remove the ugly poor quality “nuance” the vodka is bringing to your mouth and nose.

How stupid are we? We want to pay more to get less. Kinda silly, right?
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ABOUT Common Man Cocktails (CMC)

Common Man Cocktails, inspired by Derrick Schommer’s intimidation when opening a cocktail book, is designed to show viewers how to create some of the most common cocktails to advanced crazy cocktails and to look back at the classics of yesterday. Derrick has learned as he goes and has been actively creating five recipes a week on the channel for over six years, lots of content to keep you entertained for hours!

CMC will teach you how to make some great cocktail designs, give you ideas for new cocktails and introduce you to the latest spirits, liqueurs, syrups, barware and bitters. If you’re looking to become a cocktail enthusiast or need new ideas for your bartending trade, CMC is a great place to start.

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