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Everyday Drinkers Podcast: Interview with Riazul Tequila’s Inaki Orozco

riazul-anejoThe Tequila industry is growing at a rapid pace and we’re seeing new brands entering the market every week. What can a brand do to separate itself from the other premium tequilas and how can they build momentum with the cluttered shelf space at retail stores? Stand tall, be unique and build relationships with individuals one person at a time.

Riazul is one such company and Inaki Orozco and his team are showing us how a modestly priced tequila can compete against those with $100+ price tags. To learn more about Riazul checkout MixDrinkipedia.com, Riazul’s website and join their Facebook Fan Page. By the end of this episode you’ll know all there is to know about the heavenly Agave, what classificaties a tequila and some great tasting properties of Añejo and Silver Riazul Tequila.

Hopefully you enjoy this special interview episode and stay tuned for our next podcast later this week covering Pilsner beers.

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6 Comments

  • Reply
    EngeHenk
    June 24, 2009 at 12:51 pm

    A really interesting and informative podcast there, and a nice addition to the other more informal podcasts ( yes they make me laugh, and ofcourse to hear you fail on all the dutch brandnames ).

    Can’t wait for the next one, keep up good work!

    • Reply
      Derrick Schommer
      June 24, 2009 at 1:26 pm

      Ha! Yes, if it’s a non-German or English brand name, I’m likely to trip and fall!

      Thanks for the feedback, the interview was fun and I feel I learned a lot about the product and a companies travels into an industry full of pretenders and wanna be’s. Next week we’ll be talking with Brave Spirits.

  • Reply
    eba101
    August 11, 2009 at 2:47 pm

    really good podcast

  • Reply
    eba101
    August 11, 2009 at 2:47 pm

    really good podcast

  • Reply
    eba101
    August 11, 2009 at 3:25 pm

    mmm ceviche and mole im hungry now lol

  • Reply
    Derrick Schommer
    August 11, 2009 at 3:26 pm

    I had a little bit more of the Añejo last night when doing some tastings (internally) and continue to be blown away by the chocolate sweet hints in Riazul… very nice.

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