Australia has been plagued with a drought that is continuing to affect the Australian wine sector which could mean shifting their efforts. The wine grapes may not be as plentiful but that doesn’t mean they can’t be of the greatest quality.
Rather than attempting to produce the most grapes they can they’re thinking of producing a higher priced quality grape. This would help sustain the industry for the long-term, given the estimations are forecasting problems until at least 2009.
This isn’t a plan that will end once the drought frees up but something their considering for the long term. The industry leaders are thinking ahead saying, “it is incumbent on us, as an industry, to use this period as a strategic stepping stone.”
When things are going well people don’t look to make changes but when the road gets rough a strong industry becomes dynamic and finds ways to change with the times. This means we’ll have to look forward to a higher priced tasty bottle of Australian wine instead of a thousand of fairly nice bottles.
“However, we also have a collective duty to provide clear direction for the industry, ensuring that demand remains strong even in times of constraint.
And if there is to be an according rise in price, it still needs to be justified.”
Australia may make a big impact on wine grapes and could change the industry for more than a few sectors around the world by changing the competitive playing field. How will the other countries react?